about skin strategies

Alicia Jacobs, LE

Alicia Jacobs is a licensed esthetician with over 20 years experience working in the skincare industry.
Throughout her career Alicia has worked in many environments including medical spas, retail cosmetic
counters, wholesale product sales and for the past near decade as a skincare trainer. Most recently she
was a National Training Executive for ZO Skin Health where she won the Trainer of the Year award in
2020 and 2021.

Her passion for skincare developed as a teenager as she watched her brother suffer from severe acne
and later as her father experienced skin cancer. Seeing the confidence that comes from healthy skin is a
driving force for her love of this industry. Alicia believes education, whether it be educating patients or
skincare providers, is the key to success in building a strong business and promoting results.

Over her years in training Alicia has worked with over 2,000 day spas, medical spas, dermatology and plastic surgery offices training all staff from nurses, estheticians and patient care staff to physicians and
other providers.

Over her years in training Alicia has worked with over 2,000 day spas, medical spas, dermatology and
plastic surgery offices training all staff from nurses, estheticians and patient care staff to physicians and
other providers. Alicia is a master at bringing complex topics to life in an understandable and often
humorous way. She has led trainings in offices, hosted national webinars and larger seminars, hosted
numerous virtual events live-streamed nationwide and helped to create content for many of these
events and seminars. Alicia has also helped plan and execute successful patient events with retail
revenues over $20K.

One common thread throughout this experience was the realization that many new providers in the
medical aesthetics space lacked any formal training on the skin itself, or any experience or knowledge of
how to retail skincare products effectively. This lack of training affected the growth of those businesses
and impacted patient results. Moonstone Aesthetic Consulting was born out of a desire to provide that
necessary training to boost the success and longevity of medical skincare practices in this industry she
loves.